de Almeida

Senior Designer

@ Elephant

Say Cheese

Teaching photography basics to beginners.


Say Cheese is a website I built that combines two of my main passions: design and photography.

When I was learning how to use my first DSLR camera, I remember how hard it was to understand how I could control the camera, and not the opposite.

So, after a few years, I decided to build a website that could explain those foundational concepts of photography in a very simple and practical way.

First things first

Before even moving the first pixel to design this website, I wanted to choose a name and a logo for it.

As I wanted the content of this website to be as easy and understandable as possible, I wanted to have a name that could speak to any sort of audience, no matter what their background was. 'Say Cheese' seemed to be the most popular expression when it comes to photography. You don't need to be an expert to understand that this may have something to do with photography.

After picking a name, I started to sketch some logo ideas. I always liked the bold colors and typography the 90's film packages had, and I wanted to reference that. The three layers I used on the logo represent the core sections of the website: aperture, shutter speed, and ISO.

Website structure

The website is divided into three sections: the introduction, the basics (composed of three sub-sections), and the next steps.

'The Basics' section is where the core content is. There I explain how aperture, shutter speed, and ISO can impact one's photography.

And since these topics can be very confusing to understand how they differ from each other in real life, by the end of each sub-section, people can interact with photos to understand them better.

Fun fact: since this website was built during the pandemic, all the photos I used were shot inside my apartment in Sao Paulo, Brazil.